Rashmi Singh

Examiner
DISC Type : cs

Visual Design Lead at Parallel

Bengaluru, Karnataka, India

Overview

With over 14 years of experience, Apoorva is a visual storyteller and Design Lead at Parallel, specializing in creating brand journeys for diverse sectors like healthcare and finance. A graduate of the London College of Communication, she is an expert in branding, web design, and visual communication, having worked with over 40 brands.

Beyond her core design work, Apoorva is passionate about mentoring and enjoys mastering new creative technologies, having recently documented her experience learning the design tool Framer. She also dedicates time to passion projects, demonstrating a deep commitment to her craft outside of her primary role.

She is the recipient of a Kyoorius baby blue elephant award for her branding work with the Fernandez Foundation, a chain of maternity hospitals.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Visual Branding
Has spent her 14-year career visualizing brand journeys for 40+ companies, from initial concepts to digital and physical extensions.
Healthcare Design
Won a prestigious Kyoorius award for branding a chain of private maternity hospitals, showcasing expertise in the healthcare sector.
Social Sector Design
Recognized with an "India's best design project" award for 'Forwater' and has worked with notable organizations like the Nilekani Foundation.

Media Appearances

Rashmi Singh – Author page on Parallel. Featured in Parallel (company blog)

See Now

Work History

6-2024
Visual Design Lead at Parallel
5-2017 - 5-2024
Senior Visual Designer at Cracker + Rush
5-2014 - 4-2017
Graphic Designer at Cracker + Rush
2010 - 2012
Graphic Designer at Boiling Point Communications (P) Ltd

Education

1-2013 - 1-2014
PG Diploma in Visual Communication from London College of Communication, University of the Arts London
2007 - 2010
Bachelor of Mass Media from St. Xavier's College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Visual Design Lead at Parallel
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Insights For Selling To Rashmi

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rashmi is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rashmi

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Rashmi move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rashmi take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rashmi

Personality Compatibility


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