With over 14 years of experience, Apoorva is a visual storyteller and Design Lead at Parallel, specializing in creating brand journeys for diverse sectors like healthcare and finance. A graduate of the London College of Communication, she is an expert in branding, web design, and visual communication, having worked with over 40 brands.
Beyond her core design work, Apoorva is passionate about mentoring and enjoys mastering new creative technologies, having recently documented her experience learning the design tool Framer. She also dedicates time to passion projects, demonstrating a deep commitment to her craft outside of her primary role.
She is the recipient of a Kyoorius baby blue elephant award for her branding work with the Fernandez Foundation, a chain of maternity hospitals.
Read the full overview →They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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