Rashmi Singh in

Rashmi Singh

Examiner · DISC type cs
Visual Design Lead at Parallel
📍 Bengaluru, Karnataka, India

With over 14 years of experience, Apoorva is a visual storyteller and Design Lead at Parallel, specializing in creating brand journeys for diverse sectors like healthcare and finance. A graduate of the London College of Communication, she is an expert in branding, web design, and visual communication, having worked with over 40 brands.

Beyond her core design work, Apoorva is passionate about mentoring and enjoys mastering new creative technologies, having recently documented her experience learning the design tool Framer. She also dedicates time to passion projects, demonstrating a deep commitment to her craft outside of her primary role.

She is the recipient of a Kyoorius baby blue elephant award for her branding work with the Fernandez Foundation, a chain of maternity hospitals.

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Experience
14 Years
Current Role
Visual Design Lead
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

How Rashmi shows up

Tough To Convince
Unexpressive
Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Rashmi cares about

Visual Branding
Has spent her 14-year career visualizing brand journeys for 40+ companies, from initial concepts to digital and physical extensions.
Healthcare Design
Won a prestigious Kyoorius award for branding a chain of private maternity hospitals, showcasing expertise in the healthcare sector.
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Career

Work history

6-2024
Visual Design Lead
Parallel
5-2017 - 5-2024
Senior Visual Designer
Cracker + Rush
5-2014 - 4-2017
Graphic Designer
Cracker + Rush
2010 - 2012
Graphic Designer
Boiling Point Communications (P) Ltd
In the press

Media appearances

Rashmi Singh – Author page on Parallel. Featured in Parallel (company blog)
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Education
1-2013 - 1-2014
PG Diploma in Visual Communication
London College of Communication, University of the Arts London
2007 - 2010
Bachelor of Mass Media
St. Xavier's College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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