Rasoul Farddoust is the founder of Perpetual Pattern, a leadership and structural advisory for luxury brands. With over two decades of experience in luxury retail and hospitality, he specializes in addressing the underlying causes of organizational misalignment to restore coherence. He is a SYI Certified Practitioner and studied at Melbourne Business School.
He focuses on identifying the "invisible structure" that governs team behavior and brand experience. His work moves beyond surface-level symptoms to address the origin of friction and strain in otherwise high-performing environments.
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