Rasoul Farddoust in

Rasoul Farddoust

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Founder at Perpetual Pattern
📍 Greater Sydney Area, Australia

Rasoul Farddoust is the founder of Perpetual Pattern, a leadership and structural advisory for luxury brands. With over two decades of experience in luxury retail and hospitality, he specializes in addressing the underlying causes of organizational misalignment to restore coherence. He is a SYI Certified Practitioner and studied at Melbourne Business School.

He focuses on identifying the "invisible structure" that governs team behavior and brand experience. His work moves beyond surface-level symptoms to address the origin of friction and strain in otherwise high-performing environments.

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Experience
14 Years
Current Role
Founder
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

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Priorities

Topics Rasoul cares about

Luxury Retail Leadership
His advisory, Perpetual Pattern, is built to serve leaders in luxury retail, focusing on the unique pressures and opportunities within high-end boutique environments.
Structural Coherence
A core concept in his work, he helps organizations achieve alignment between brand, leadership, and store-level experience, believing coherence creates sustainable excellence.
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Career

Work history

12-2025
Founder
Perpetual Pattern
11-2022 - 9-2025
Boutique Director
IWC Schaffhausen
7-2021 - 11-2022
Head of Strategy and Programs
Kennedy
7-2020 - 7-2021
National Sales Manager
Kennedy
2-2018 - 2-2020
Boutique Director
Manufacture Roger Dubuis
In the press

Media appearances

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Education
Developing Strategic Thinking and Action
Melbourne Business School
1998 - 2001
BSc (Hons)
London Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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