Ray Lombardi

Collaborator
DISC Type : is

CEO/Principal Partner at Lorray Digital Video

New York City Metropolitan Area, United States

Overview

Ray Lombardi is the CEO and Principal Partner of Lorray Digital Video, a production studio he has led for over 18 years. He specializes in creating story-driven video content for businesses. His unique background includes years of leading schools and professional training in music performance, which shapes his "messaging first, production second" approach to videography.

Outside of video production, Ray has a deep-rooted passion for music, with over 30 years of experience as a performer, composer, teacher, and worship pastor. This lifelong dedication to music culminated in the recent release of his album, "Songs On the Altar," showcasing his continued creative pursuits beyond his primary business.

He has written and published over 20 childrens musicals that have been performed internationally.

Personality Overview

Consensus Builder

Example Driven

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Story-Driven Video
His professional headline and philosophy emphasize creating "Story Driven Video & Content," believing that the narrative and message are more important than the production equipment.
Music Composition
With a background in music performance and over 30 years of experience, he recently released a personal album of songs, demonstrating a deep, ongoing passion for music.
Small Business Growth
He focuses on helping small businesses grow through targeted video content and has recently been exploring challenges like cold email outreach to improve his own marketing.

Media Appearances

Ray Lombardi Introduction to Lorray Digital Video. Featured in YouTube

See Now

Work History

4-2010
CEO/Principal Partner at Lorray Digital Video
1-1999
Owner at Lorray Enterprises, LLC

Education

1974 - 1976
Music Performance from College of New Jersey

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : N/A Designation : CEO/Principal Partner at Lorray Digital Video
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Ray

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Ray take some risk or not?

  • They are unlikely to take many risks.

You And Ray

Personality Compatibility


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