Raymond Ludwin

Enthusiast
DISC Type : i

Managing Director, Promotional Marketing at Air Canada

Toronto, Ontario, Canada

Overview

Raymond has no verified overview

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Raymond has no verified topics they care about

Media Appearances

Raymond has no verified media appearances

Work History

6-2024
Managing Director, Promotional Marketing at Air Canada
9-2020 - 6-2024
Senior Director, Promotional Marketing at Air Canada
4-2018 - 9-2020
Project Leader, New Loyalty Program Marketing Launch at Air Canada
11-2017
Brand Marketing Consultant at RL Brand Management
10-2019 - 9-2020
Official 2019 Butter Tart Judge at Royal Agricultural Winter Fair

Education

1998 - 1999
MA from University of Toronto
1993 - 1997
Bachelor of Arts from McGill University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Managing Director, Promotional Marketing at Air Canada
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Insights For Selling To Raymond

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raymond is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Raymond

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Raymond move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Raymond take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Raymond

Personality Compatibility


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