Rebecca Reyes in

Rebecca Reyes

Trailblazer · DISC type ID
Vice President Sales Enablement at IBM
📍 Raleigh-Durham-Chapel Hill Area, United States

Rebecca Reyes is the Vice President of Enablement at IBM, where she leads global programs supporting over 33, 000 sellers. Her expertise lies in driving sales performance, go-to-market strategy, and large-scale culture change. Colleagues describe her as an inspiring communicator, a true people leader, and a stellar collaborator with excellent judgment.

Outside of her corporate role, Rebecca appears to be a creative and family-oriented person. She shares personal stories about spending time with her family, such as making popcorn over an open fire, and often reflects on the nature of creativity, curiosity, and the importance of continuous learning.

Unique fact: Rebeccas team won a Gold Telly Award, a prestigious honor for video content, for their work in employee communications.

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Current Role
Vice President Sales Enablement
Location
Raleigh-Durham-Chapel Hill Area, United States
Personality Overview

How Rebecca shows up

Values Relationships
Achievement-Oriented
Persuasive

They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you. They like to keep things under control.

Priorities

Topics Rebecca cares about

Global Sales Enablement
Leads enablement for over 33, 000 sellers at IBM, focusing on enhancing sales effectiveness, customer-centricity, and driving profitable growth across all channels.
Corporate Culture
Passionate about driving behavioral and cultural change within large organizations, having successfully led initiatives to engage and activate over 380, 000 employees at IBM.
+4 more topics Login to view topics
Career

Work history

1-2022
Vice President Sales Enablement
IBM
6-2018 - 1-2022
Director, Global Sales Enablement and Industry Marketing
IBM
10-2015 - 6-2018
Director, WW Workforce Communications and Employee Experience Design
IBM
9-2013 - 10-2015
Director, Communications, Enterprise & Midmarket
IBM
9-2012 - 9-2013
Manager, Digital Strategy and Design, Global Business Services
IBM
In the press

Media appearances

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Education
2000
BBA
University of Miami
1999 - 1999
Exchange Programme
Amsterdam University of Applied Sciences
BBA
University of Miami
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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