Rebecca Simmons

Commander
DISC Type : D

Director, Commerce Engineering at CONA Services

Atlanta Metropolitan Area, United States

Overview

Rebecca is a Director of Commerce Engineering with over a decade of experience leading global eCommerce initiatives for major brands like Disney and Coca-Cola. She specializes in Salesforce B2C/B2B Commerce, focusing on platform migrations and delivering scalable storefronts. She holds a Bachelor of Science from Western Governors University and is described by colleagues as disciplined and a clear communicator.

Recently became an "Agentblazer Legend — Class of 2026, " highlighting her deep engagement and expertise within the Salesforce and AI ecosystem.

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They do not care very much about building rapport or relationships.

Topics They Care About

AI in Commerce
Holds a Salesforce Certified AI Specialist certification and posts about becoming an "Agentblazer Legend, " indicating a strong focus on AI applications in the Salesforce ecosystem.
Global eCommerce Strategy
Has led global teams to launch over 15 Salesforce Commerce Cloud storefronts across North America, EMEA, LATAM, and APAC for brands like Disney and Coca-Cola.
Engineering Leadership
Manages commerce engineering teams and shares posts about her leadership philosophy, such as the importance of making decisive choices rather than waiting.

Media Appearances

Rebecca has no verified media appearances

Work History

8-2025
Director, Commerce Engineering at CONA Services
4-2024 - 8-2025
Commerce Engineering Manager, Digital Product and Engineering at CONA Services
8-2023 - 4-2024
Sr. Technical Architect - Commerce Cloud at CONA Services
1-2022 - 7-2023
Manager - Technology in shopDisney Engineering at The Walt Disney Company
2-2021 - 1-2022
Technical Architect at LiveArea, a Merkle Company

Education

Bachelor of Science - BS from Western Governors University
Double Star Ranger from Trailhead by Salesforce

More Information

Social Presence :

Prographics :

Exp : 18 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Commerce Engineering at CONA Services
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rebecca

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • If convinced, they can reach decisions quite fast.
  • Can Rebecca take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rebecca

Personality Compatibility


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