Reed Pankratz

Commander
DISC Type : D

Director Customer Marketing at The Vitamin Shoppe

Westminster, Colorado, United States

Overview

Reed has no verified overview

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Reed has no verified topics they care about

Media Appearances

Reed has no verified media appearances

Work History

2-2025
Director Customer Marketing at The Vitamin Shoppe
5-2025
Customer Advisory Board Member at Attentive
9-2023
Advisory Board Member at University of Colorado Colorado Springs
1-2022
Owner at Swing Oil Golf
12-2018
Founder at T. Reed Consulting

Education

Dual Degree: Bachelor of Science from Kansas State University
2017 - 2018
Master of Business Administration (M.B.A.) from LSU Shreveport

More Information

Social Presence :

Prographics :

Exp : 7 Location : Westminster, Colorado, United States Job Level : Mid-senior Designation : Director Customer Marketing at The Vitamin Shoppe
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Insights For Selling To Reed

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reed is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Reed

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Reed move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Reed take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Reed

Personality Compatibility


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