Reid Farmer in

Reid Farmer

Enthusiast · DISC type i
VP Sales at The Pete Store LLC
📍 Richmond, Virginia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
VP Sales
Job Level
Senior
Location
Richmond, Virginia, United States
Personality Overview

How Reid shows up

Non-Confrontational
Consensus Focused
Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Priorities

Topics Reid cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2017
VP Sales
The Pete Store LLC
6-2007 - 2-2017
General Sales Manager
The Pete Store LLC
6-2003 - 6-2007
Sales Representative
Peterbilt of Richmond, Inc
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1997 - 2001
Business
James Madison University
1997 - 2001
Business Administration
James Madison University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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