Reid Pennebaker

Inquirer
DISC Type : cd

President at UltraClean Electropolish and Passivation

Houston, Texas, United States

Overview

Reid Pennebaker is an entrepreneur with a background in corporate ventures and M&A, holding an MBA from Tulane University. As President of UltraClean, Managing Partner at Gulf Bright Partners, and Founder of ETA Circle, he is focused on acquiring and growing businesses through his investment holding company.

Reid is passionate about building professional communities. He founded ETA Circle to connect and support fellow acquisition entrepreneurs, hosting regular in-person events to foster collaboration and shared learning. He frequently speaks at conferences, sharing his post-acquisition experiences and insights with other business owners.

He acquired his company, UltraClean, through a connection made within the very community he founded while searching for a business.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Acquisition Entrepreneurship
He founded ETA Circle, a community for acquisition entrepreneurs, and frequently speaks about his journey of buying and running a business.
M&A and Investments
His career includes corporate M&A at Toyota Tsusho, and he currently runs Gulf Bright Partners, a privately held holding company focused on long-term value creation.
Community Building
Founded and actively manages ETA Circle, a community that hosts free monthly events to help other business buyers connect and learn.

Media Appearances

Reid has no verified media appearances

Work History

2024
President at UltraClean Electropolish and Passivation
6-2023
Founder at ETA Circle
4-2023
Managing Partner at Gulf Bright Partners
5-2017 - 9-2020
New Corporate Ventures at Toyota Tsusho America
7-2014 - 9-2020
Energy Division at Toyota Tsusho America

Education

6-2000 - 8-2001
Education details unavailable from The University of Texas at Austin
2011 - 2013
MBA from Tulane University - A.B. Freeman School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Houston, Texas, United States Job Level : Leadership Designation : President at UltraClean Electropolish and Passivation
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Insights For Selling To Reid

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reid is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Reid

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Reid move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Reid take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Reid

Personality Compatibility


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