Renata Amaral Santos

Visionary
DISC Type : Ds

Senior Sales Director at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Renata Amaral Santos is a long-tenured Senior Sales Director at Procter & Gamble with extensive experience leading sales and trade marketing for major brands. A graduate of FGV, she recently completed P&Gs "Lead of Impact" leadership program and manages key regions, including São Paulo and the South.

Outside of her core responsibilities, Renata is passionate about social responsibility, leading the "JBP da Cidadania" program to drive community impact through strategic partnerships. She draws significant inspiration from her family, particularly her mother, whom she views as a professional and personal role model.

She leads a corporate citizenship program at P&G that combines business partnerships with community development.

Personality Overview

Objective Evaluator

Risk Tolerant

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Community Impact
Leads the "JBP da Cidadania" program at P&G, focusing on creating a positive impact on the community alongside business partners.
People Development
Recently completed a "Lead of Impact" leadership program and publicly celebrates P&G's commitment to investing in its people's growth.
Team Motivation
Publicly celebrates her team's achievements and fosters a positive, collaborative culture, referring to her team as "SuLove".

Media Appearances

Renata has no verified media appearances

Work History

7-2023
Senior Sales Director at Procter & Gamble
6-2022
Trade Marketing Director - Oral Health at Procter & Gamble
12-2018 - 11-2021
Trade Marketing Director - Beauty Care at Procter & Gamble
6-2015 - 12-2018
Sales Director -South Region at Procter & Gamble
8-2014 - 12-2018
Regional Sales Manager at Procter & Gamble

Education

2011 - 2011
Extension from UC San Diego
2009 - 2011
Pós Graduação em Administração de Empresas from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Senior Sales Director at Procter & Gamble
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Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Renata

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Renata take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Renata

Personality Compatibility


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