Renata Balerine in

Renata Balerine

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Marketing Analyst at Lexus
📍 São Paulo, São Paulo, Brazil

Renata Balerine has over a decade of experience in communications and digital marketing for the luxury sector. She specializes in translating complex ideas into compelling brand narratives and manages digital strategies and corporate events for high-end audiences. She recently earned a certification in Product Ads from Mercado Livre.

Renata is a proponent of "omotenashi, " the Japanese concept of detailed hospitality, applying it to the customer experience in her work with luxury automotive brands.

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Experience
6 Years
Current Role
Marketing Analyst
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Renata shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Renata cares about

Luxury Brand Building
Her experience is focused on the luxury market, and she frequently posts about building brand consistency and recognition for Lexus.
Automotive Marketing
Manages marketing for Lexus Brasil, focusing on experiential events like the Festival de Interlagos and new dealership launches.
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Career

Work history

11-2021
Marketing Analyst
Lexus
2-2020 - 3-2023
Co-Founder
Melagrana Mela
4-2018 - 1-2020
Communication Designer
Self-employed
4-2018 - 3-2019
Communications Specialist
QualityTrade
5-2018 - 2-2019
Sales Division
KIVARI
In the press

Media appearances

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Education
2017 - 2018
Postgraduate Degree
Torrens University Australia
2011 - 2015
Bachelor's degree
FAAP - Fundação Armando Alvares Penteado
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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