Renata Balerine in

Renata Balerine

Supporter · DISC type s
Marketing Analyst at Lexus
📍 São Paulo, São Paulo, Brazil

Renata Balerine has over a decade of experience in communications and digital marketing for the luxury sector. She specializes in translating complex ideas into compelling brand narratives and manages digital strategies and corporate events for high-end audiences. She recently earned a certification in Product Ads from Mercado Livre.

Renata is a proponent of "omotenashi, " the Japanese concept of detailed hospitality, applying it to the customer experience in her work with luxury automotive brands.

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Experience
6 Years
Current Role
Marketing Analyst
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Renata shows up

Thoughtful In Approach
Risk-averse
Procedural

They are unlikely to become strong champions as they don't prefer pushing other people. They prefer to follow rules and procedures. They maintain good relationships with everyone, internally and externally.

Priorities

Topics Renata cares about

Luxury Brand Building
Her experience is focused on the luxury market, and she frequently posts about building brand consistency and recognition for Lexus.
Automotive Marketing
Manages marketing for Lexus Brasil, focusing on experiential events like the Festival de Interlagos and new dealership launches.
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Career

Work history

11-2021
Marketing Analyst
Lexus
2-2020 - 3-2023
Co-Founder
Melagrana Mela
4-2018 - 1-2020
Communication Designer
Self-employed
4-2018 - 3-2019
Communications Specialist
QualityTrade
5-2018 - 2-2019
Sales Division
KIVARI
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2018
Postgraduate Degree
Torrens University Australia
2011 - 2015
Bachelor's degree
FAAP - Fundação Armando Alvares Penteado
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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