Renata Mauricio in

Renata Mauricio

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Gerente de Marketing at Direcional Engenharia
📍 São Paulo, Brazil

Renata is a Marketing Manager at Grupo Direcional with over 12 years of specialized experience in the real estate market. She leads integrated strategies in branding, digital communication, and sales campaigns across São Paulo and Rio de Janeiro, leveraging a postgraduate degree from ESPM to drive commercial performance.

She has international experience from her studies at Santa Barbara City College. Renata follows major consumer brands like Procter & Gamble and Unilever, showing a broad interest in large-scale marketing and branding trends beyond her immediate industry.

In addition to her marketing role, she is also the "Culture Ambassador" at Grupo Direcional, highlighting her commitment to shaping the companys internal environment.

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Experience
14 Years
Current Role
Gerente de Marketing
Location
São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Renata cares about

Real Estate Marketing
A specialist with over a decade of experience leading marketing for major developers like Direcional Engenharia, Riva Incorporadora, and Tegra Incorporadora.
Corporate Culture
Serves as a "Culture Ambassador" at her company, demonstrating a clear passion for building positive and effective work environments alongside her marketing duties.
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Career

Work history

1-2024
Gerente de Marketing
Direcional Engenharia
1-2021 - 1-2024
Coordenadora de Marketing e Comunicação Institucional
Riva Incorporadora
9-2019 - 1-2021
Coordenadora de Marketing
Direcional Engenharia
8-2018 - 9-2019
Analista de Marketing Sênior
Tegra Incorporadora
11-2017 - 8-2018
Analista de Marketing Pleno
Direcional Engenharia
In the press

Media appearances

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Education
2017 - 2019
Pós Graduação
ESPM Escola Superior de Propaganda e Marketing
2014 - 2014
Advanced
Santa Barbara City College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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