Renata Mauricio

Critic
DISC Type : C

Gerente de Marketing at Direcional Engenharia

São Paulo, Brazil

Overview

Renata is a Marketing Manager at Grupo Direcional with over 12 years of specialized experience in the real estate market. She leads integrated strategies in branding, digital communication, and sales campaigns across São Paulo and Rio de Janeiro, leveraging a postgraduate degree from ESPM to drive commercial performance.

She has international experience from her studies at Santa Barbara City College. Renata follows major consumer brands like Procter & Gamble and Unilever, showing a broad interest in large-scale marketing and branding trends beyond her immediate industry.

In addition to her marketing role, she is also the "Culture Ambassador" at Grupo Direcional, highlighting her commitment to shaping the companys internal environment.

Personality Overview

ROI Driven

Objective Thinker

Critic

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Real Estate Marketing
A specialist with over a decade of experience leading marketing for major developers like Direcional Engenharia, Riva Incorporadora, and Tegra Incorporadora.
Corporate Culture
Serves as a "Culture Ambassador" at her company, demonstrating a clear passion for building positive and effective work environments alongside her marketing duties.
Integrated Strategies
Passionate about connecting brands, teams, and results through comprehensive strategies that encompass branding, digital communication, and sales campaigns.

Media Appearances

Renata has no verified media appearances

Work History

1-2024
Gerente de Marketing at Direcional Engenharia
1-2021 - 1-2024
Coordenadora de Marketing e Comunicação Institucional at Riva Incorporadora
9-2019 - 1-2021
Coordenadora de Marketing at Direcional Engenharia
8-2018 - 9-2019
Analista de Marketing Sênior at Tegra Incorporadora
11-2017 - 8-2018
Analista de Marketing Pleno at Direcional Engenharia

Education

2017 - 2019
Pós Graduação from ESPM Escola Superior de Propaganda e Marketing
2014 - 2014
Advanced from Santa Barbara City College

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, Brazil Job Level : N/A Designation : Gerente de Marketing at Direcional Engenharia
URL has been copied!

Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Renata

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Renata take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Renata

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.