Renata is a Marketing Manager at Grupo Direcional with over 12 years of specialized experience in the real estate market. She leads integrated strategies in branding, digital communication, and sales campaigns across São Paulo and Rio de Janeiro, leveraging a postgraduate degree from ESPM to drive commercial performance.
She has international experience from her studies at Santa Barbara City College. Renata follows major consumer brands like Procter & Gamble and Unilever, showing a broad interest in large-scale marketing and branding trends beyond her immediate industry.
In addition to her marketing role, she is also the "Culture Ambassador" at Grupo Direcional, highlighting her commitment to shaping the companys internal environment.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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