Rene Trost

Questioner
DISC Type : c

Chief Business Development Officer - Late co-founder at autonomyo

Zurich, Switzerland

Overview

Rene Trost is an entrepreneurial executive specializing in the life sciences and neurorehabilitation technology sectors. With an Executive MBA from IMD, he has a proven record of leading sales organizations and developing new markets in both the US and Europe. He has held CEO and senior business development roles at companies like Reha Technology and autonomyo.

His activities show a deep passion for advancing neurorehabilitation, consistently engaging with leading medical research institutes like MossRehab and Weill Cornell Medicine. He actively participates in symposiums and discussions with top medical professionals, demonstrating a commitment to collaboration and innovation that extends beyond his executive roles.

As CEO of Reha Technology, he spearheaded the companys expansion into the strategically important US market.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Neurorehabilitation Tech
His career and social feed focus on robotic-assisted systems and new technologies from companies like Emovo Care, autonomyo, and Thera Trainer to improve patient outcomes.
Medical Partnerships
Frequently highlights collaborations with top-tier research institutions and clinicians, such as MossRehab and Weill Cornell Medicine, to validate and implement new technologies.
International Market Growth
Has a background as a senior business developer for US & EU markets and has a history of leading global expansion for Swiss-based life science companies.

Media Appearances

Rene has no verified media appearances

Work History

12-2024
Chief Business Development Officer - Late co-founder at autonomyo
10-2019 - 4-2021
Interims CEO at Thera Trainer USA LLC
8-2018
Company Owner at Reha Consulting
5-2011 - 5-2018
CEO and President at Reha Technology AG
7-2009 - 4-2011
Director Sales and Operation Europe at Meso Scale Discovery

Education

2007 - 2008
Executive MBA from IMD
2002 - 2003
Finance for Executives from University of St.Gallen

More Information

Social Presence :

Prographics :

Exp : 45 Location : Zurich, Switzerland Job Level : Leadership Designation : Chief Business Development Officer - Late co-founder at autonomyo
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Insights For Selling To Rene

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rene is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rene

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rene move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rene take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rene

Personality Compatibility


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