Renju Lawrence

Sharpshooter
DISC Type : CD

Senior Business Development Manager at PearlSoft Technologies

Kochi, Kerala, India

Overview

Renju Lawrence is a Senior Business Development Manager at PearlSoft Technologies with 15 years of experience enabling enterprise modernization. He specializes in AI-powered automation, custom ERP implementation, and BI solutions for senior leaders. Colleagues and clients often describe him as "exceptional, " "seasoned, " and "detail-oriented. "

Outside of his core role, Renju is actively engaged in the technology community. He frequently attends industry events like ReCode Kerala and Huddle Global to network, explore fresh ideas, and discuss the future of the IT landscape.

His strong interpersonal skills have led a close colleague to refer to him as Brother.

Personality Overview

ROI Driven

Fast But Analytical

Rigorous & Demanding

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

AI Workflow Automation
His role at PearlSoft Technologies focuses on providing AI-powered automation and performance analytics solutions to help enterprise leaders scale their operations.
Enterprise Modernization
His career is dedicated to helping organizations modernize through custom ERP, application development, and integrating legacy systems.
Kerala's Tech Scene
He recently participated in the ReCode Kerala event, showing a clear interest in the evolution and future of his local IT landscape.

Media Appearances

Renju has no verified media appearances

Work History

6-2025
Senior Business Development Manager at PearlSoft Technologies
2-2024 - 5-2025
Business Development Manager (Consultant) at Deltasoft Consulting Pvt Ltd.
4-2023 - 2-2024
Business Development Manager at Accelirate Inc.
4-2022 - 3-2023
Business Development Manager at Creative Synergies Group
3-2021 - 4-2022
Senior Executive - Inside Sales at Happiest Minds Technologies

Education

2008 - 2010
Master of Business Administration (MBA) from Anna University
2002 - 2006
Bachelor of Technology (B.Tech.) from University of Calicut

More Information

Social Presence :

Prographics :

Exp : N/A Location : Kochi, Kerala, India Job Level : N/A Designation : Senior Business Development Manager at PearlSoft Technologies
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Insights For Selling To Renju

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renju is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Renju

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Renju move?

  • If convinced, they can reach decisions quite fast.
  • Can Renju take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Renju

Personality Compatibility


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