Rhys Jones

Inspirer
DISC Type : id

Director of Engineering - UK Insurance at Bupa

United Kingdom

Overview

Rhys Jones is the Director of Engineering for UK Insurance at Bupa, with a background leading large teams at firms like Direct Line Group. He is an experienced strategy, architecture, and software engineering leader focused on cloud platforms and digital transformation in financial services. Colleagues describe him as innovative and a pragmatic technologist.

He is on a mission to build the best place in the UK for software engineers to develop, learn, and grow.

Personality Overview

Charming & Persuasive

Achievment Oriented

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Engineering Culture
He aims to create the best environment for software engineers to learn and grow, and has actively promoted apprenticeship programs to develop new talent.
Cloud Transformation
He has a strong background in industrializing public cloud capabilities to enable strategic transformation programs and reduce application run costs.
Fintech Innovation
At a previous role, he initiated a bank-wide public API program and an internal start-up incubator to foster innovation using lean startup techniques.

Media Appearances

Automation Journey of Bupa Global. Featured in Infosys Applied AI Podcast

See Now

Work History

5-2025
Director of Engineering - UK Insurance at Bupa
5-2022 - 12-2024
Head Of Engineering at Direct Line Group
10-2020 - 5-2022
Tribe Lead and Engineering Master Chapter Area Lead, Tech Enabling Tribe at Direct Line Group
6-2017 - 10-2020
Director of Application Development and Maintenance at Direct Line Group
9-2015 - 6-2017
Senior Manager, Digital & Engineering Services at Royal Bank of Scotland

Education

1992 - 1996
BSc. from The University of Manchester Institute of Science and Technonolgy (UMIST)

More Information

Social Presence :

Prographics :

Exp : 29 Location : United Kingdom Job Level : Mid-senior Designation : Director of Engineering - UK Insurance at Bupa
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Insights For Selling To Rhys

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhys is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rhys

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rhys move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Rhys take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Rhys

Personality Compatibility


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