Ria Gupta

Critic
DISC Type : C

Brand & Digital Marketing Executive at Beko plc

United Kingdom

Overview

Ria is a CIM-certified Brand & Digital Marketing Executive at Beko plc, with previous experience at Ferrari. Holding an MSc in International Marketing Management from Leeds University, she specializes in data analysis and brand storytelling. Colleagues consistently describe her as dedicated, diligent, and determined.

Beyond her professional roles, Ria has demonstrated an interest in social impact by contributing to a development project for SPCA Fiji. She is committed to continuous learning, frequently attending industry webinars on emerging topics like AI in marketing and pursuing additional certifications to enhance her skills.

Her Masters dissertation explored how the adoption of Generative AI affects customer service on e-commerce platforms.

Personality Overview

Objective Thinker

Critic

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Generative AI Marketing
Her MSc dissertation focused on Gen-AI in e-commerce, and she actively follows and shares insights from webinars on AI-powered social media marketing and prompt engineering.
Luxury Brand Strategy
Gained direct experience in this area during her year-long placement as a Sales and Marketing Analyst at Ferrari and holds a professional certification in Luxury.
Data-Informed Campaigns
Her profile highlights a proven track record in data analysis and using data-driven insights to enhance brand engagement, a key skill from her analyst roles.

Media Appearances

Ria Gupta - Brand & Digital Marketing Executive at Beko PLC. Featured in The Org

See Now

Work History

11-2025
Brand & Digital Marketing Executive at Beko plc
10-2023 - 5-2024
Employability Champion at Swansea University
9-2022 - 9-2023
Sales and Marketing Analyst at Ferrari
10-2021 - 11-2021
Procurement Analyst at Amazon
7-2021 - 9-2021
Summer Intern at Think Pacific

Education

9-2024 - 9-2025
Master's degree from Leeds University Business School
2020 - 2024
Bachelor's degree from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : Junior Designation : Brand & Digital Marketing Executive at Beko plc
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Insights For Selling To Ria

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ria is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ria

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ria

Personality Compatibility


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