Ria Gupta in

Ria Gupta

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Brand & Digital Marketing Executive at Beko plc
📍 United Kingdom

Ria is a CIM-certified Brand & Digital Marketing Executive at Beko plc, with previous experience at Ferrari. Holding an MSc in International Marketing Management from Leeds University, she specializes in data analysis and brand storytelling. Colleagues consistently describe her as dedicated, diligent, and determined.

Beyond her professional roles, Ria has demonstrated an interest in social impact by contributing to a development project for SPCA Fiji. She is committed to continuous learning, frequently attending industry webinars on emerging topics like AI in marketing and pursuing additional certifications to enhance her skills.

Her Masters dissertation explored how the adoption of Generative AI affects customer service on e-commerce platforms.

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Experience
2 Years
Current Role
Brand & Digital Marketing Executive
Job Level
Junior
Location
United Kingdom
Personality Overview

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Communication Style
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Work Preference

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Priorities

Topics Ria cares about

Generative AI Marketing
Her MSc dissertation focused on Gen-AI in e-commerce, and she actively follows and shares insights from webinars on AI-powered social media marketing and prompt engineering.
Luxury Brand Strategy
Gained direct experience in this area during her year-long placement as a Sales and Marketing Analyst at Ferrari and holds a professional certification in Luxury.
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Career

Work history

11-2025
Brand & Digital Marketing Executive
Beko plc
10-2023 - 5-2024
Employability Champion
Swansea University
9-2022 - 9-2023
Sales and Marketing Analyst
Ferrari
10-2021 - 11-2021
Procurement Analyst
Amazon
7-2021 - 9-2021
Summer Intern
Think Pacific
In the press

Media appearances

Ria Gupta - Brand & Digital Marketing Executive at Beko PLC. Featured in The Org
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Education
9-2024 - 9-2025
Master's degree
Leeds University Business School
2020 - 2024
Bachelor's degree
Swansea University / Prifysgol Abertawe
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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