Ricarda Rios

Enthusiast
DISC Type : i

Senior Distributor – US Market at Marimekko

Hollywood, Florida, United States

Overview

Ricarda Rios is a dedicated brand leader who serves as the Senior Distributor for Marimekkos US market. She has built her entire career at the company, rising from a sales associate to a strategic leader. She holds both Masters and Bachelors degrees from the University of Helsinki.

Ricarda maintains a strong connection to Nordic culture, evidenced by her long career with the Finnish design house Marimekko and her academic background in Helsinki. Her interests also suggest a curiosity about global logistics and aviation.

Remarkably, Ricarda has progressed through five distinct roles entirely within Marimekko, showcasing exceptional loyalty and deep brand expertise.

Personality Overview

Consensus Focused

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

US Market Entry
Her current role is centered on establishing and managing Marimekko's distribution strategy and brand positioning for the United States consumer market.
Team Leadership
Believes in building teams with diverse strengths where everyone can excel, rather than having a leader who tries to do everything themselves.
Nordic Design Culture
Has dedicated her career to connecting the philosophy and unique values of a quintessential Finnish design brand with an international audience.

Media Appearances

Ricarda has no verified media appearances

Work History

1-2024
Senior Distributor – US Market at Marimekko
1-2020 - 9-2023
Vice President of Sales at Marimekko
10-2016 - 9-2019
Sales Manager at Marimekko
2-2014 - 9-2016
Sales Executive at Marimekko
4-2010 - 1-2014
Sales Associate at Marimekko

Education

2007 - 2009
Master's degree from University of Helsinki
2003 - 2007
Bachelor's degree from University of Helsinki

More Information

Social Presence :

Prographics :

Exp : 14 Location : Hollywood, Florida, United States Job Level : N/A Designation : Senior Distributor – US Market at Marimekko
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Insights For Selling To Ricarda

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricarda is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ricarda

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Ricarda move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Ricarda take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ricarda

Personality Compatibility


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