Ricardo Lopes Ferraz

Judge
DISC Type : Dc

AI PC Director for The Americas at Intel Corporation

São Paulo, São Paulo, Brazil

Overview

Ricardo is a technology executive with over 20 years of international experience at companies like Intel, Samsung, and Philips. He currently leads Intels AI PC and Independent Software Vendor (ISV) strategy for the Americas. Colleagues describe him as enthusiastic, organized, and a creative team player.

He has extensive international experience, having built his career in Germany, Spain, England, the USA, and Latin America.

Personality Overview

Fast But Wary

Features Driven

Generally Skeptic

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

AI PC Ecosystem
His current role and recent public activity focus on establishing the market for AI-enabled PCs powered by Intel's Core Ultra processors.
Software Vendor Partnerships
A key part of his title and strategy involves collaborating with Independent Software Vendors (ISVs) to create new applications and experiences for AI PCs.
Bringing Tech to Market
He has a long history of successfully introducing new products, including launching over 50 mobile phone models and managing retail merchandising for major brands.

Media Appearances

Ricardo has no verified media appearances

Work History

5-2024
AI PC Director for The Americas at Intel Corporation
11-2016 - 7-2024
PC Business Unit Director Brazil at Intel Corporation
10-2015 - 10-2016
Product Marketing Manager | Americas | Enthusiast / Gaming, Desktop / AIO & Tablets at Intel Corporation
1-2012 - 7-2015
Head of Mobile Business at Fast Shop
12-2010 - 12-2011
Regional Marketing Manager LatAm at Philips

Education

2002 - 2003
Mestrado em Administração de Empresas from Ibmec
Bacharelado em Engenharia from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : AI PC Director for The Americas at Intel Corporation
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ricardo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ricardo take some risk or not?

  • The risks don’t matter much to them.

You And Ricardo

Personality Compatibility


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