Ricardo Lopes Ferraz in

Ricardo Lopes Ferraz

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AI PC Director for The Americas at Intel Corporation
📍 São Paulo, São Paulo, Brazil

Ricardo is a technology executive with over 20 years of international experience at companies like Intel, Samsung, and Philips. He currently leads Intels AI PC and Independent Software Vendor (ISV) strategy for the Americas. Colleagues describe him as enthusiastic, organized, and a creative team player.

He has extensive international experience, having built his career in Germany, Spain, England, the USA, and Latin America.

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Experience
17 Years
Current Role
AI PC Director for The Americas
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ricardo cares about

AI PC Ecosystem
His current role and recent public activity focus on establishing the market for AI-enabled PCs powered by Intel's Core Ultra processors.
Software Vendor Partnerships
A key part of his title and strategy involves collaborating with Independent Software Vendors (ISVs) to create new applications and experiences for AI PCs.
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Career

Work history

5-2024
AI PC Director for The Americas
Intel Corporation
11-2016 - 7-2024
PC Business Unit Director Brazil
Intel Corporation
10-2015 - 10-2016
Product Marketing Manager | Americas | Enthusiast / Gaming, Desktop / AIO & Tablets
Intel Corporation
1-2012 - 7-2015
Head of Mobile Business
Fast Shop
12-2010 - 12-2011
Regional Marketing Manager LatAm
Philips
In the press

Media appearances

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Education
2002 - 2003
Mestrado em Administração de Empresas
Ibmec
Bacharelado em Engenharia
Pontifícia Universidade Católica de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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