Ricardo Luna

Energizer
DISC Type : I

Director, Strategic Pricing & Cost Recovery at CPS Energy

San Antonio, Texas, United States

Overview

Ricardo has no verified overview

Personality Overview

Informal

Imaginative

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

1-2023
Director, Strategic Pricing & Cost Recovery at CPS Energy
5-2018 - 12-2022
Director, Technology & Product Innovation at CPS Energy
8-2015 - 5-2018
Sr. Manager, Product Development at CPS Energy
9-2007 - 8-2015
Manager, Demand Management & Analysis at CPS Energy
2005 - 2007
Energy Solutions Manager at CPS Energy

Education

1988 - 1992
Bachelor's Degree from Columbia University

More Information

Social Presence :

Prographics :

Exp : 31 Location : San Antonio, Texas, United States Job Level : Mid-senior Designation : Director, Strategic Pricing & Cost Recovery at CPS Energy
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ricardo

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ricardo take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ricardo

Personality Compatibility


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