Ricardo Santana

Critic
DISC Type : C

President Of Global Sales at GreenCore Solutions Corp.

National City, California, United States

Overview

Ricardo Santana serves as the President of Global Sales for GreenCore Solutions Corp. , spearheading market entry and retail strategies for the companys sustainable hygiene products. He has extensive leadership experience in the eco-friendly diaper industry, previously holding roles as Chairman of Eco Suave Diapers and President of Soft N Dry de México.

Before his focus on sustainable consumer goods, Ricardo was the president of an international trading company that dealt in diverse commodities such as groceries, iron ore, and gold bars.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Sustainable CPG
He is a leader in the "TreeFree" diaper movement, focusing on products that eliminate tree fiber to reduce environmental impact and deforestation.
Global Market Entry
His roles consistently involve expanding brands into new regions, including recent launches and sales strategies for markets in Europe, Latin America, and the US.
White-Label Retail
He frequently works with white-label partners and private label brands, enabling retailers to offer eco-friendly diaper options under their own names.

Media Appearances

Ricardo has no verified media appearances

Work History

1-2025
President Of Global Sales at GreenCore Solutions Corp.
2-2024
Chairman at Eco Suave Diapers
1-2024 - 1-2025
President Of Global Sales at Soft N Dry Diapers Corp.(#Tree Free)
7-2023 - 11-2024
President at Soft n Dry Diapers
2006 - 2012
DIRECTOR at AMERICAN COINSA INC ( DIVISION OFGRUPO SIDEK )

Education

Ricardo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : National City, California, United States Job Level : N/A Designation : President Of Global Sales at GreenCore Solutions Corp.
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ricardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ricardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ricardo

Personality Compatibility


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