Ricardo Teran in

Ricardo Teran

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GM Strategic Planning Southeast Asia - Hong Kong - Taiwan at Swire Coca-Cola
📍 Singapore

Ricardo is an executive with extensive international experience in Asia and Latin America, currently serving as GM of Strategic Planning at Swire Coca-Cola. He specializes in general management, commercial execution, and strategic growth. A graduate of Tecnológico de Monterrey, people describe him as an excellent executive with great vision.

He has a passion for leading cross-cultural teams and driving success in diverse markets, as shown by his projects and experiences in regions like India and Uzbekistan. He often uses the personal motto "#siempresaliraganar, " which translates to "always go out to win, " reflecting a highly motivated and results-oriented mindset.

Unique fact: Ricardo once highlighted being part of a team that united over 400 years of combined Coca-Cola system experience.

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Experience
21 Years
Current Role
GM Strategic Planning Southeast Asia - Hong Kong - Taiwan
Job Level
Senior
Location
Singapore
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ricardo cares about

International Growth
His career includes extensive experience managing and developing strategies for markets in both Asia and Latin America, with recent projects in India and Uzbekistan.
Commercial Execution
He has a strong background in commercial strategy, route to market, and sales operations from his time as a director at Arca Continental and currently at Swire Coca-Cola.
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Career

Work history

11-2025
GM Strategic Planning Southeast Asia - Hong Kong - Taiwan
Swire Coca-Cola
9-2022 - 10-2025
International Projects Director
W.I.N. Business Solutions
3-2020 - 9-2022
Pacific Region General Director
Arca Continental
1-2019 - 2-2020
Commercial Strategy & Marketing Director (Arca Continental & ToniCorp)
Arca Continental
10-2017 - 1-2019
Commercial Strategy & Key Accounts Director
Arca Continental
In the press

Media appearances

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Education
2004 - 2008
Post Gradute Studies
Tecnológico de Monterrey
1995 - 2000
Industrial and Systems Engineering
Tecnológico de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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