Ricardo Teran

Activist
DISC Type : Cd

GM Strategic Planning Southeast Asia - Hong Kong - Taiwan at Swire Coca-Cola

Singapore

Overview

Ricardo is an executive with extensive international experience in Asia and Latin America, currently serving as GM of Strategic Planning at Swire Coca-Cola. He specializes in general management, commercial execution, and strategic growth. A graduate of Tecnológico de Monterrey, people describe him as an excellent executive with great vision.

He has a passion for leading cross-cultural teams and driving success in diverse markets, as shown by his projects and experiences in regions like India and Uzbekistan. He often uses the personal motto "#siempresaliraganar, " which translates to "always go out to win, " reflecting a highly motivated and results-oriented mindset.

Unique fact: Ricardo once highlighted being part of a team that united over 400 years of combined Coca-Cola system experience.

Personality Overview

Meticulous

Perfectionist

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

International Growth
His career includes extensive experience managing and developing strategies for markets in both Asia and Latin America, with recent projects in India and Uzbekistan.
Commercial Execution
He has a strong background in commercial strategy, route to market, and sales operations from his time as a director at Arca Continental and currently at Swire Coca-Cola.
Leading Teams
He has a proven track record of creating and leading high-performance, cross-functional teams in multicultural environments and frequently praises his team's collective experience.

Media Appearances

Ricardo has no verified media appearances

Work History

11-2025
GM Strategic Planning Southeast Asia - Hong Kong - Taiwan at Swire Coca-Cola
9-2022 - 10-2025
International Projects Director at W.I.N. Business Solutions
3-2020 - 9-2022
Pacific Region General Director at Arca Continental
1-2019 - 2-2020
Commercial Strategy & Marketing Director (Arca Continental & ToniCorp) at Arca Continental
10-2017 - 1-2019
Commercial Strategy & Key Accounts Director at Arca Continental

Education

2004 - 2008
Post Gradute Studies from Tecnológico de Monterrey
1995 - 2000
Industrial and Systems Engineering from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 21 Location : Singapore Job Level : Senior Designation : GM Strategic Planning Southeast Asia - Hong Kong - Taiwan at Swire Coca-Cola
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ricardo

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision making speed is somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ricardo

Personality Compatibility


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