Riccarda Schmidt in

Riccarda Schmidt

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Digital Growth Director | Royal Canin | Region (Emerging Markets) at Mars
📍 France

Riccarda is a senior growth leader at Mars, specializing in scaling brands and commercial performance across Europe and Emerging Markets. With experience transforming a €250M flagship brand and leading eCommerce growth, she has a proven track record of turning strategy into measurable impact. She holds a Bachelors degree from WU Vienna University of Economics and Business.

Outside of her corporate roles, Riccarda is passionate about personal development and new experiences. She has taken a strategic sabbatical to travel across Latin America, Asia, and Australia, and has explored wellness and longevity through retreats. People who have worked with her describe her as inspiring and a leader with integrity.

Unique Fact: Riccarda attended the Lee Strasberg Theatre & Film Institute in Los Angeles to intentionally become a total beginner again.

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Experience
11 Years
Current Role
Digital Growth Director | Royal Canin | Region (Emerging Markets)
Job Level
Mid-senior
Location
France
Personality Overview

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Priorities

Topics Riccarda cares about

eCommerce Growth
Led teams that delivered significant YoY growth (+30% to +50%) in eCommerce retail sales for various Mars brands, including Royal Canin and Mars Snacking.
Brand Transformation
Passionate about building and transforming brands, having led the end-to-end transformation of a €250M flagship brand (WRIGLEY'S EXTRA®) in Germany.
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Career

Work history

3-2024
Digital Growth Director | Royal Canin | Region (Emerging Markets)
Mars
1-2023 - 3-2024
Personal goal pursuit
Mars
10-2020 - 1-2023
Head of eCommerce | Mars Snacking | Germany
Mars
6-2018 - 10-2020
Brand Marketing Lead WRIGLEY'S EXTRA® Gum & Mints | Mars Snacking | Germany
Mars
10-2016 - 6-2018
Perfect Store Leader | Mars Petcare, Food & Snacking | Europe & Southern Africa
Mars
In the press

Media appearances

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Education
8-2026 - 9-2026
Summer Intensive
Lee Strasberg Theatre & Film Institute - Los Angeles
2009 - 2013
Bachelor's Degree
WU (Vienna University of Economics and Business)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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