Rich Bergsund

Collaborator
DISC Type : si

Partner at Edgewater Management Consulting

San Francisco Bay Area, United States

Overview

Rich has no verified overview

Personality Overview

Good Listener

Fair-minded

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Rich has no verified topics they care about

Media Appearances

Rich has no verified media appearances

Work History

1-2025
Partner at Edgewater Management Consulting
10-2024 - 1-2025
Board Advisor at Wine.com
6-2006 - 10-2024
CEO at Wine.com
CEO and Co-Founder at Joann.com and IdeaForest
Partner at Bain & Company

Education

MBA from Stanford University Graduate School of Business
BA from Stanford University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Partner at Edgewater Management Consulting
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Rich

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Rich take some risk or not?

  • It is unlikely that they will take many risks.

You And Rich

Personality Compatibility


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