Rich Brophy

Initiator
DISC Type : Di

Head of Design at blueegg

Greater Sydney Area, Australia

Overview

Rich is the Head of Design at blueegg, where he leads a team of researchers and designers focused on evidence-based design. A graduate of Curtin University, he previously co-founded a legal design studio and led service design for the NSW Government. Colleagues describe him as a strategic and empathetic leader.

Outside of his digital design work, Rich has direct experience with physical product innovation. He is an entrepreneur at heart, having designed, manufactured, and marketed his own consumer product. He also follows developments in AI, strategy frameworks, and has an interest in sports media.

He once launched a quirky product called Släppas—a hybrid flip-flop with a built-in wallet to hold cards and cash.

Personality Overview

Friendly Challenger

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Human-Centered Legaltech
He co-founded Pickle Inc. , a design studio dedicated to making legal services more human-centered and accessible through strategic design initiatives.
Government Service Design
He has extensive experience leading service design initiatives within the NSW Departments of Customer Service and Education to improve public service delivery.
Effective AI Concepts
He advocates for "thin-slicing" AI concepts, focusing on prototypes connected to data and technical feasibility rather than purely conceptual designs.

Media Appearances

Rich has no verified media appearances

Work History

11-2022
Head of Design at blueegg
9-2020 - 8-2023
Head of Design at Pickle Inc.
1-2022 - 11-2022
Principal Designer (Service Design) at NSW Department of Customer Service
9-2020 - 1-2022
Senior Designer (Service Design) at NSW Department of Customer Service
11-2019 - 9-2020
Lead Designer (Service Design) at NSW Department of Education

Education

2002 - 2004
Bachelor of Arts (B.A.) from Curtin University
7-2021 - 10-2021
Design Leadership from Echos Desirable Futures Lab

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Design at blueegg
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rich

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rich take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rich

Personality Compatibility


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