Rich Choi

Commander
DISC Type : D

Dir. AI Business Process Sales Specialist - US FinServ at Microsoft

United States

Overview

Rich has no verified overview

Personality Overview

Decisive

Strong-Willed

Risk-Taker

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

Rich has no verified topics they care about

Media Appearances

Rich has no verified media appearances

Work History

4-2026
Dir. AI Business Process Sales Specialist - US FinServ at Microsoft
10-2024 - 4-2026
AI Business Process Specialist at Microsoft
9-2023 - 9-2024
Group Manager at Avanade
8-2022 - 6-2023
Customer Success Manager at Microsoft
10-2019 - 8-2022
Solutions Specialist - Sales SMC at Microsoft

Education

1-2002 - 6-2024
Bachelor from University of Hawaii at Manoa
9-1993 - 6-1996
Education details unavailable from Kamiak High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Junior Designation : Dir. AI Business Process Sales Specialist - US FinServ at Microsoft
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rich

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • If convinced, they can reach decisions quite fast.
  • Can Rich take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rich

Personality Compatibility


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