Rich Choi in

Rich Choi

Commander · DISC type D
Dir. AI Business Process Sales Specialist - US FinServ at Microsoft
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Dir. AI Business Process Sales Specialist - US FinServ
Job Level
Junior
Location
United States
Personality Overview

How Rich shows up

Decisive
Strong-Willed
Risk-Taker

They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Priorities

Topics Rich cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2026
Dir. AI Business Process Sales Specialist - US FinServ
Microsoft
10-2024 - 4-2026
AI Business Process Specialist
Microsoft
9-2023 - 9-2024
Group Manager
Avanade
8-2022 - 6-2023
Customer Success Manager
Microsoft
10-2019 - 8-2022
Solutions Specialist - Sales SMC
Microsoft
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1-2002 - 6-2024
Bachelor
University of Hawaii at Manoa
9-1993 - 6-1996
Education details unavailable
Kamiak High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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