Rich Pleeth

Commander
DISC Type : D

Co-Founder & CEO at Finmile

London Area, United Kingdom

Overview

Rich is a founder and venture builder with a background in marketing at Google and LOreal. Now the CEO of Finmile, he leverages AI to innovate in sustainable last-mile logistics. People who have worked with him often describe him as sharp, strategic, passionate, and diligent. He holds a bachelors degree from the University of Birmingham.

Outside of his tech ventures, Rich is a passionate advocate for bowel cancer awareness and serves on the fundraising board for Bowel Research UK. This cause is deeply personal, stemming from his own experience. He is also a keen cyclist, driven by a desire to create more efficient and sustainable cities.

At age 33, he was diagnosed with stage 3 bowel cancer, and after successful treatment, he now uses his experience to advocate for research and awareness.

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

AI in Logistics
As the founder of Finmile, he is building an AI-powered platform to optimize last-mile delivery routes, aiming to reduce costs and emissions for retailers and carriers.
Sustainable Cities
He is passionate about reducing urban congestion and emissions. His venture focuses on using e-cargo bikes and electric vans to make cities more livable.
Startup Fundraising
He has successfully raised capital for his own companies, including a $1.1M seed round for a previous startup, and also advises other startups on securing funding.

Media Appearances

Rich has no verified media appearances

Work History

6-2022
Co-Founder & CEO at Finmile
5-2021
Investor at Connected Kerb
1-2020 - 4-2025
Fundraising Board Member at Bowel Research UK
10-2019 - 8-2022
Founder & Consultant at Edition7 - Strategy and Growth Consulting
9-2017 - 11-2019
Managing Director, Investor Relations & Operations at Bolt

Education

2012 - 2012
Executive Marketing Academy from INSEAD
2004 - 2007
Bachelor's degree from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 18 Location : London Area, United Kingdom Job Level : Leadership Designation : Co-Founder & CEO at Finmile
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rich

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • If convinced, they can reach decisions quite fast.
  • Can Rich take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rich

Personality Compatibility


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