Rich Pleeth in

Rich Pleeth

Login to view DISC.
Co-Founder & CEO at Finmile
📍 London Area, United Kingdom

Rich is a founder and venture builder with a background in marketing at Google and LOreal. Now the CEO of Finmile, he leverages AI to innovate in sustainable last-mile logistics. People who have worked with him often describe him as sharp, strategic, passionate, and diligent. He holds a bachelors degree from the University of Birmingham.

Outside of his tech ventures, Rich is a passionate advocate for bowel cancer awareness and serves on the fundraising board for Bowel Research UK. This cause is deeply personal, stemming from his own experience. He is also a keen cyclist, driven by a desire to create more efficient and sustainable cities.

At age 33, he was diagnosed with stage 3 bowel cancer, and after successful treatment, he now uses his experience to advocate for research and awareness.

Read the full overview →
Experience
18 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Rich shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Rich cares about

AI in Logistics
As the founder of Finmile, he is building an AI-powered platform to optimize last-mile delivery routes, aiming to reduce costs and emissions for retailers and carriers.
Sustainable Cities
He is passionate about reducing urban congestion and emissions. His venture focuses on using e-cargo bikes and electric vans to make cities more livable.
+5 more topics Login to view topics
Career

Work history

6-2022
Co-Founder & CEO
Finmile
5-2021
Investor
Connected Kerb
1-2020 - 4-2025
Fundraising Board Member
Bowel Research UK
10-2019 - 8-2022
Founder & Consultant
Edition7 - Strategy and Growth Consulting
9-2017 - 11-2019
Managing Director, Investor Relations & Operations
Bolt
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2012
Executive Marketing Academy
INSEAD
2004 - 2007
Bachelor's degree
University of Birmingham
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Rich. Free, 10 seconds.