Rich Yates

Inspirer
DISC Type : id

CEO at Essex Wildlife Trust

Chelmsford, England, United Kingdom

Overview

Rich Yates is the CEO of Essex Wildlife Trust, leveraging a strong background in charity leadership and higher education. His expertise spans fundraising, marketing, and community engagement, underpinned by a First Class degree in Classics from the University of Warwick and a Masters in Literature.

Outside of his executive role, Rich is deeply invested in local heritage and sustainable practices. He actively promotes community farming initiatives, celebrates local conservation heroes, and engages with literature that explores the intersection of nature, pandemics, and humanitys relationship with the environment.

His academic background in Classics and Literature provides a unique humanities-focused perspective to his leadership in the wildlife conservation sector.

Personality Overview

Generous

Fast Adopter

Decisive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Wildlife Conservation
As CEO of Essex Wildlife Trust, he leads major conservation projects and celebrates the legacy of individuals who have protected local nature reserves.
Community Farming
He passionately supports and promotes local micro-farms and community initiatives that produce food in sympathy with nature.
Local Heritage
Actively commemorates historical figures and structures significant to Essex's natural and cultural history, connecting past efforts to present conservation.

Media Appearances

Rich has no verified media appearances

Work History

8-2024
CEO at Essex Wildlife Trust
2-2024 - 8-2024
CEO (Interim) at Essex Wildlife Trust
8-2023 - 2-2024
Deputy Chief Executive at Essex Wildlife Trust
6-2019 - 1-2022
Director at WILDLIFE FUNDRAISING (CENTRAL) LIMITED
6-2017 - 4-2019
Head of Marketing and Communications at University of Suffolk

Education

1999 - 2002
Bachelor’s Degree from University of Warwick
2010 - 2012
Master's Degree from University of Essex

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chelmsford, England, United Kingdom Job Level : Leadership Designation : CEO at Essex Wildlife Trust
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rich

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rich take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rich

Personality Compatibility


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