Shiv Gupta

Inspirer
DISC Type : di

Founder & CEO at U of Digital

San Francisco Bay Area, United States

Overview

Shiv Gupta is the Founder and CEO of U of Digital, an organization focused on simplifying digital marketing and adtech through education. An alumnus of The Johns Hopkins University, he leverages his extensive experience from adtech powerhouses like AOL and Criteo to upskill industry professionals. Colleagues describe him as courageous and dedicated.

His passion for education is deeply rooted, stemming from a family of educators and his own early experiences tutoring in high school. He is driven by a desire to help others understand complex topics and advance their careers, a passion he has successfully turned into the foundation of his company.

He founded U of Digital in 2018 after realizing his love for teaching and observing persistent knowledge gaps in the adtech industry.

Personality Overview

Achievment Oriented

Fast Adopter

Confident & Optimistic

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI Upskilling
Actively discusses how AI is reshaping media buying and believes systematically upskilling teams on AI is the biggest opportunity for companies right now.
Adtech Education
Built his company, U of Digital, to demystify the adtech ecosystem and close the knowledge gaps he observed throughout his sales career.
Industry Evolution
Provides commentary on major market shifts, including antitrust regulation, the impact of AI, and the changing dynamics between major tech and media companies.

Media Appearances

Shiv has no verified media appearances

Work History

2-2018
Founder & CEO at U of Digital
11-2018
Faculty at IAB
4-2018
Adjunct Professor at Santa Clara University Leavey School of Business
5-2018
Advisor at Measured
9-2020
Advisor at Airtory

Education

BA from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder & CEO at U of Digital
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Insights For Selling To Shiv

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shiv is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Shiv

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Shiv move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Shiv take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Shiv

Personality Compatibility


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