Richard Atkinson CBE

Doer
DISC Type : ds

Teaching Fellow at Aston University

Birmingham, England, United Kingdom

Overview

Richard Atkinson CBE is a Teaching Fellow at Aston University, specializing in leadership and strategy for supply chain executives. He is a former Air Commodore in the Royal Air Force, having served as a fighter pilot and NATO Director of Operations. Colleagues describe him as an exceptional, inspiring, and approachable leader.

He is passionate about developing the next generation of leaders, fostering innovation, and promoting sustainable supply chains. Richard is an advocate for equality, diversity, and inclusion within the logistics industry and is dedicated to helping service members and veterans solve problems through his reserve work.

Unique fact: He has supported Royal events and international spectaculars and was awarded a Commander of the Order of the British Empire (CBE).

Personality Overview

Results Focused

Risk-Accepting

Fast-paced

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Supply Chain Leadership
As a Teaching Fellow at Aston University, he educates executives on leadership and strategy within the supply chain and engineering sectors.
Developing Future Leaders
He is passionate about helping the next generation succeed and equipping future logistics leaders with skills to drive innovation and collaboration.
Innovation & Strategy
He previously led the Royal Air Force's innovation program, 'Thinking to Win', and now teaches strategy to business executives.

Media Appearances

Richard has no verified media appearances

Work History

5-2019
Teaching Fellow at Aston University
12-2016 - 1-2023
Deciding Officer at RAF Service Complaints Team, Air Commodore RAFR at Royal Air Force Reserve
1-2017 - 4-2019
Director of Marketing and Communications at The Chartered Institute of Logistics and Transport (UK)
9-2014 - 12-2016
Corporate Development Officer at Royal Air Force
9-2013 - 7-2014
Member, Royal College of Defence Studies at Defence Academy of the United Kingdom

Education

2000 - 2001
Master of Arts (MA) from Defence Academy of the United Kingdom
1978 - 1982
Education details unavailable from Hereford Cathedral School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Birmingham, England, United Kingdom Job Level : Mid-senior Designation : Teaching Fellow at Aston University
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richard

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richard take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richard

Personality Compatibility


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