Richard Ayers

Pioneer
DISC Type : DIS

Founder at Rematch - The Sporting Time Machine

London, England, United Kingdom

Overview

Richard Ayers is a pioneering entrepreneur in digital sports media, known for founding Rematch, which creates immersive historical sports experiences, and the digital agency Seven League, now part of IMG. A University of Birmingham graduate, he is described as charismatic, creative, and strategic, applying his expertise as a board advisor for several sports organizations.

Describing himself as a "commercial hippy, " Richard is dedicated to building sustainable businesses that create a positive societal impact. He is passionate about growing sports like table tennis and rugby from the grassroots level up. He actively plays table tennis in London and holds season tickets for his local club, Arsenal.

His company, Rematch, is building a "sporting time machine" to transport fans to iconic sporting moments through immersive, real-world theatrical experiences.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Immersive Fan Experiences
His current primary venture, Rematch, is focused on creating award-winning, theatrical live experiences that recreate iconic sporting moments for fans.
Digital Sports Transformation
He founded the influential digital sports agency Seven League and advises organizations like England Rugby and Table Tennis England on their digital engagement strategies.
Sustainable Business
He identifies as an "entrepreneurial idealist" focused on businesses that are both profitable and make a positive difference in society.

Media Appearances

Richard has no verified media appearances

Work History

1-2017
Founder at Rematch - The Sporting Time Machine
3-2024
Founder Member at RugbyDAO
5-2023
Strategic Advisor at England Rugby
9-2024
Board Member - Senior Independent Director at Table Tennis England
7-2022 - 9-2024
Board Member - Appointed NED at Table Tennis England

Education

1990 - 1993
BA Combined Honours from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Rematch - The Sporting Time Machine
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Richard

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are generally fast movers and can take quick decisions
  • Can Richard take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Richard

Personality Compatibility


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