Richard Ayers in

Richard Ayers

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Founder at Rematch - The Sporting Time Machine
📍 London, England, United Kingdom

Richard Ayers is a pioneering entrepreneur in digital sports media, known for founding Rematch, which creates immersive historical sports experiences, and the digital agency Seven League, now part of IMG. A University of Birmingham graduate, he is described as charismatic, creative, and strategic, applying his expertise as a board advisor for several sports organizations.

Describing himself as a "commercial hippy, " Richard is dedicated to building sustainable businesses that create a positive societal impact. He is passionate about growing sports like table tennis and rugby from the grassroots level up. He actively plays table tennis in London and holds season tickets for his local club, Arsenal.

His company, Rematch, is building a "sporting time machine" to transport fans to iconic sporting moments through immersive, real-world theatrical experiences.

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Experience
8 Years
Current Role
Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Richard cares about

Immersive Fan Experiences
His current primary venture, Rematch, is focused on creating award-winning, theatrical live experiences that recreate iconic sporting moments for fans.
Digital Sports Transformation
He founded the influential digital sports agency Seven League and advises organizations like England Rugby and Table Tennis England on their digital engagement strategies.
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Career

Work history

1-2017
Founder
Rematch - The Sporting Time Machine
3-2024
Founder Member
RugbyDAO
5-2023
Strategic Advisor
England Rugby
9-2024
Board Member - Senior Independent Director
Table Tennis England
7-2022 - 9-2024
Board Member - Appointed NED
Table Tennis England
In the press

Media appearances

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Education
1990 - 1993
BA Combined Honours
University of Birmingham
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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