Richard Barclay

Energizer
DISC Type : I

Regional Sales & Product Manager at GMK Ltd

Salisbury, England, United Kingdom

Overview

Richard Barclay is a Regional Sales & Product Manager at GMK Ltd, where he represents Benelli Group products and manages the Burris Optics brand. His career highlights a strong sales trajectory, notably growing a customer base from a few to over 100 active accounts in a previous role. He holds a BSc from the University of Plymouth.

His background reveals a distinct passion for the brewing industry, having worked as both an Assistant Brewer and a Sales Manager for a brewery. This interest is further underscored by his professional attention to major beverage companies, blending a hands-on production understanding with sales and management expertise.

Unique fact: Richard holds a Bachelor of Science (Hons) degree in Surf Science and Technology.

Personality Overview

Enthusiastic

Imaginative

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Sales Growth
Demonstrated a proven ability to significantly expand a customer base, taking a region from a handful of clients to over 100 active accounts.
Product Management
Currently serves as a Product Manager for Burris Optics and previously held a Brand Manager role, showing a consistent focus on product and brand development.
Brewing Industry
His career began in brewing, working as an Assistant Brewer and later in sales for a brewery, indicating a foundational passion for the craft.

Media Appearances

Richard has no verified media appearances

Work History

1-2023
Regional Sales & Product Manager at GMK Ltd
3-2020
Sales Executive at GMK Ltd
1-2017 - 3-2020
London Sales Manager at Pig & Porter Brewing Co.
2-2014 - 12-2016
Assistant Brewer at Kent Brewery
9-2013 - 11-2013
Brand Manager at Holland Cooper

Education

2007 - 2009
Bsc (Hons) from University of Plymouth
1999 - 2006
A Levels from King's School Rochester

More Information

Social Presence :

Prographics :

Exp : 15 Location : Salisbury, England, United Kingdom Job Level : Middle Designation : Regional Sales & Product Manager at GMK Ltd
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Richard take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Richard

Personality Compatibility


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