Richard Engel

Critic
DISC Type : C

Director of Power Resources at Redwood Coast Energy Authority

Arcata, California, United States

Overview

Richard Engel is the Director of Power Resources at Redwood Coast Energy Authority, with over 25 years of experience in energy efficiency and renewable energy. A Certified Energy Manager and Humboldt State University graduate, he is described by colleagues as supportive and knowledgeable, with deep expertise in energy technologies.

He demonstrates a strong commitment to community through board memberships at Catracha Community and the Sonoma County Trails Council. His background includes extensive international and cross-cultural work, highlighted by his fluency in Spanish and projects focused on global energy solutions.

Unique fact: Richard co-authored a case study on developing the business and technical solutions for solar microgrids in two rural villages in India.

Personality Overview

Negotiator

Critic

ROI Driven

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Renewable Energy
His entire career is focused on renewable energy and energy efficiency, from research to his current director-level role at a clean energy authority.
Rural Electrification
Co-authored a publication assessing the business case for implementing solar microgrids in rural Indian villages, demonstrating a focus on global energy access.
Clean Energy Policy
He frequently posts about hiring for policy-focused roles at RCEA, such as a Regulatory and Legislative Policy Manager, to advance clean energy goals.

Media Appearances

Where does my power come from? – Episode featuring Richard Engel, Director of Power Resources, Redwood Coast Energy Authority. Featured in Apple Podcasts

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The EcoNews Report: Where Does My Power Come From?. Featured in Redwood Coast Energy Authority – News

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Redwood Coast Energy Authority's Airport Microgrid – Presentation by Richard Engel, Director of Power Resources. Featured in The Climate Center

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Work History

2-2017
Director of Power Resources at Redwood Coast Energy Authority
8-2016 - 1-2017
Energy Specialist at Redwood Coast Energy Authority
10-2014 - 7-2016
Assistant Program Coordinator in Energy and Sustainability Division at County of Sonoma
Board Member at Catracha Community
Board Member at Sonoma County Trails Council

Education

1981 - 1988
BS from Humboldt State University
1981 - 1988
Bachelor of Science (cum laude) from Humboldt State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Arcata, California, United States Job Level : Mid-senior Designation : Director of Power Resources at Redwood Coast Energy Authority
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Richard

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Richard take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Richard

Personality Compatibility


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