Richard Leader in

Richard Leader

Visionary · DISC type Ds
Fractional CMO at fractionalCMO.uk
📍 Lingfield, England, United Kingdom

Richard Leader is a Fractional CMO with over 20 years of experience helping businesses in fintech, climate tech, and telecoms identify and fix barriers to growth. He applies a customer-centric and data-driven approach to build high-growth strategies for start-ups and scale-ups. He is a certified Marketing Mentor and attended the University of St Andrews.

He has a keen interest in sustainability, serving as a Board Trustee for the Soil Associations Land Trust. Richard enjoys disconnecting from work and the news by pursuing hands-on hobbies like cooking and making homemade jellies.

To relax and switch off from work, he enjoys making crab apple and chilli jelly.

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Experience
28 Years
Current Role
Fractional CMO
Job Level
Leadership
Location
Lingfield, England, United Kingdom
Personality Overview

How Richard shows up

Early Adopter
Big Vision Person
Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Richard cares about

Fractional CMO Model
He champions this model to provide start-ups and scale-ups with affordable access to senior marketing and commercial experience to help them achieve their business ambitions.
B2B Growth Strategies
He focuses on helping companies understand their audience and messaging to build the foundations for high growth, moving beyond just product features to sell on outcomes.
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Career

Work history

10-2020
Fractional CMO
fractionalCMO.uk
6-2023
Marketing Consultant
Satago
8-2023
Fractional CMO
Zoë Camper LLC
6-2023
Scale Expert / Fractional CMO
Scalewise
2-2021 - 3-2023
Head of Growth - Switchd & MakeMyHouseGreen
Switchd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1994
Education details unavailable
University of St Andrews
1984 - 1990
Education details unavailable
Aylesbury Grammar School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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