Richard Lisk

Captain
DISC Type : SD

Chief Executive Officer at CityLax

Philadelphia, Pennsylvania, United States

Overview

Richard is a sports marketing executive with over 30 years of experience in brand development, partnership strategy, and event execution. A graduate of Rutgers University, he is the new CEO of CityLax, a non-profit focused on youth development. Colleagues often describe him as dynamic, resourceful, and passionate.

His career reflects a deep-seated passion for sports, particularly lacrosse, dedicating his professional life to growing the game at both professional and youth levels. His recent move into non-profit leadership underscores a commitment to leveraging athletics for community impact and positive change.

In 2024, he successfully led the relocation of the New York Riptide NLL franchise to Ottawa, where they were rebranded as the Black Bears.

Personality Overview

Decisive But Calm

Consummate Professional

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Youth Development
Recently took the helm as CEO of CityLax, a non-profit that provides lacrosse and academic support to underserved youth across New York City.
Lacrosse Business
Has extensive experience managing and growing professional lacrosse franchises, including the NY Riptide/Ottawa Black Bears and the Philadelphia Wings.
Sponsorship Strategy
A core competency throughout his career, focused on building strategic partnerships and driving revenue for sports and entertainment brands.

Media Appearances

Richard has no verified media appearances

Work History

11-2025
Chief Executive Officer at CityLax
6-2025
CSO at Critical Sports and Entertainment
5-2009
Principal at Small Change Marketing Group
1-2020 - 5-2025
Executive Vice President at GF Sports, LLC
12-2014 - 6-2017
Regional Scout at Niagara IceDogs (OHL)

Education

1986 - 1990
BS from Rutgers University
1982 - 1986
Education details unavailable from St. John Vianney, High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Philadelphia, Pennsylvania, United States Job Level : Leadership Designation : Chief Executive Officer at CityLax
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richard

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richard take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richard

Personality Compatibility


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