Richard Mason

Questioner
DISC Type : c

Managing Director at Zimmer Group UK

Greater Oxford Area, United Kingdom

Overview

Richard Mason is the Managing Director of Zimmer Group UK, specializing in industrial automation components and robotic end-of-arm tooling. An expert in handling and damping technologies, he advanced from a Technical Sales Engineer to his current leadership role. He holds a BSC Hons 2:1 from the University of Northampton.

Outside of work, Richard is actively involved in his local community and has a passion for football. He successfully arranged for Zimmer Group to sponsor his local team, Middleton Cheney, demonstrating his commitment to supporting grassroots sports and local initiatives.

After he secured a company sponsorship for his football team, they went on to win the league that same season.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Robotics & Automation
He frequently promotes and participates in industry events centered on robotics and automation, such as the ABB cobot roadshow and Machine Building Live.
Industrial Tooling
His expertise lies in end-of-arm tooling, handling, and damping systems, which are the core technologies of Zimmer Group's product offerings.
STEM Leadership
As a guest on the "Leaders in STEM" podcast, he shared insights from his career journey and expertise in the automation industry.

Media Appearances

Richard has no verified media appearances

Work History

10-2022
Managing Director at Zimmer Group UK
10-2014 - 10-2022
Technical Sales Engineer at Zimmer Group UK
12-2009 - 10-2014
Sales Support Engineer at Matcon Group Limited

Education

2007 - 2010
BSC Hons 2:1 from University of Northampton
Education details unavailable from Chenderit

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at Zimmer Group UK
URL has been copied!

Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Richard

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Richard take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Richard

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.