Richard Miller

Examiner
DISC Type : cs

Managing Director at Star Platforms Ltd

United Kingdom

Overview

Richard Miller is the co-founder and Managing Director of Star Platforms, a UK-based powered access rental company established in 2014. With deep industry expertise, he has served on the UK Country Council for the International Powered Access Federation (IPAF), underscoring his leadership in the sector.

He is actively involved in community and charitable causes, frequently supporting fundraising efforts for local hospices and in memory of friends. Richard publicly celebrates his teams work anniversaries and milestones, showing that he values personal connections and recognizes employee contributions.

Richard co-founded Star Platforms with Steve Simmons, successfully growing it into a significant national business from its inception.

Personality Overview

Unexpressive

Late Adopter

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Powered Access Industry
As co-founder of a major rental company and a former IPAF UK Council member, he is an influential voice on industry standards, safety, and market trends.
Business Growth
He successfully co-founded and scaled his company from a new venture in 2014 into a national provider with multiple depots, demonstrating a clear focus on strategic expansion.
Charity Fundraising
Actively supports and promotes fundraising for various causes through company initiatives and personal advocacy, including local hospices and memorial funds for friends.

Media Appearances

Richard has no verified media appearances

Work History

1-2015
Managing Director at Star Platforms Ltd

Education

Richard has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at Star Platforms Ltd
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Richard

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Richard take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Richard

Personality Compatibility


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