Richard New

Examiner
DISC Type : cs

Chief Executive Officer at Laseraid

Greater Sydney Area, Australia

Overview

Richard New is a senior healthcare executive with extensive experience in the MedTech and medical device sectors across the ANZ and Asia Pacific regions. As CEO of Laseraid, he is focused on growth and innovation in the aesthetics industry. He holds a Masters of Management from Macquarie Business School.

Driven by a passion for technology that improves lives, Richard focuses on building high-performance teams to deliver outstanding customer service. He has a history of forming strategic partnerships with key clinical associations to advance business and support healthcare causes.

In a previous role, he was most proud of his work in supporting the Prostate Cancer Foundation of Australia (PCFA).

Personality Overview

Overcautious

Process Oriented

Unexpressive

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

MedTech Growth
His career demonstrates a consistent track record of delivering growth for medical device companies in the Australian, New Zealand, and Asia Pacific markets.
Aesthetic Devices
As the current CEO of Laseraid, he is a leader in the aesthetic technology space, focusing on making high-end devices more accessible to clinics.
Building Teams
He explicitly states a focus on people and the creation of high-performance teams as a key driver for delivering outstanding customer service.

Media Appearances

Richard has no verified media appearances

Work History

1-2023
Chief Executive Officer at Laseraid
5-2019 - 7-2022
Country Manager ANZ at Lumenis
2-2013 - 12-2018
Managing Director - ANZ at Performance Health and Wellness
2-2011 - 2-2013
General Manager - Healthcare at Hills Holdings Ltd
3-2007 - 6-2010
Regional Director - Asia Pacific/Country Manager - Australia at American Medical Systems

Education

1999 - 2000
Masters of Management from Macquarie Business School
1998 - 1999
Graduate Diploma in Marketing from Macquarie Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Executive Officer at Laseraid
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Richard take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Richard

Personality Compatibility


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