Richard Pennington

Energizer
DISC Type : I

Operational Transformation Director - Digital at Barking, Havering and Redbridge University Hospitals NHS Trust

London, England, United Kingdom

Overview

Richard Pennington is the Operational Transformation Director at Barking, Havering and Redbridge University Hospitals NHS Trust, leveraging his PhD from The University of Manchester. He specializes in large-scale change, previously serving as the trusts Acting Chief Operating Officer for Elective Care and as a Senior Change Manager at Barts Health NHS Trust.

He is currently leading a significant digital transformation initiative, spearheading the implementation of a new Electronic Patient Record system in partnership with another major NHS Trust.

Personality Overview

Full Of Energy

Informal

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Digital Health Records
He is leading the implementation of a new Electronic Patient Record (EPR) system across the BHRUT, working in partnership with Barts Health Trust.
Elective Care Operations
Previously served as both Acting and Deputy Chief Operating Officer for Elective Care, demonstrating deep expertise in managing planned surgical and medical care.
Healthcare Transformation
His career, from healthcare consulting to his current director role, has focused on delivering operational transformation and performance improvement within the NHS.

Media Appearances

Richard has no verified media appearances

Work History

7-2022
Operational Transformation Director - Digital at Barking, Havering and Redbridge University Hospitals NHS Trust
3-2021 - 7-2022
Acting Chief Operating Officer - Elective at Barking, Havering and Redbridge University Hospitals NHS Trust
12-2018 - 3-2021
Deputy Chief Operating Officer - Elective Care at Barking, Havering and Redbridge University Hospitals NHS Trust
10-2010 - 4-2014
Senior Change Manager at Barts Health NHS Trust
9-2009 - 7-2010
Consultant at Finnamore Ltd

Education

1996 - 2000
PhD from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Operational Transformation Director - Digital at Barking, Havering and Redbridge University Hospitals NHS Trust
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Richard take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Richard

Personality Compatibility


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