Richelle M.

Initiator
DISC Type : Di

SEO Content Marketing Strategist at Boulder SEO Marketing

Philippines

Overview

Richelle is a full-stack digital marketer specializing in IT, SaaS, Web3, and AI. A graduate of the University of the Philippines with a background in Social Sciences, she excels in SEO and building online communities. She has held roles as a content strategist and marketer at companies like Boulder SEO Marketing and DCM Swiss.

Based in Baguio City, Philippines, Richelle is a trained historian who has transitioned her skills into the technology sector. She is passionate about bridging information gaps for audiences and believes in fostering genuine community engagement over chasing vanity metrics like likes and views. She is proud of her Filipino heritage and university.

Unique fact: Richelle is a trained historian who now applies her research and analysis skills to the high-tech worlds of Web3 and AI marketing.

Personality Overview

Friendly Challenger

Impact-Oriented

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Web3 & AI
Her professional focus is centered on emerging technologies, holding roles in Web3 and AI-powered platforms at DCM Swiss and TravelVerse.
Micro-SEO Strategies
In her role at Boulder SEO Marketing, she is responsible for implementing hyper-focused Micro-SEO strategies to boost client visibility.
Creator Empowerment
She is passionate about creating ecosystems that empower content creators and writers to control and monetize their own work, a focus of her role at DCM Swiss.

Media Appearances

Richelle has no verified media appearances

Work History

1-2024 - 10-2025
SEO Content Marketing Strategist at Boulder SEO Marketing
1-2024 - 10-2025
Head of Content (TravelVerse) at DCM Swiss
3-2023 - 5-2024
Digital Content Marketplace Manager (DCM Swiss) at DCM Swiss
5-2021 - 11-2024
SEO Content Specialist || Editor at Homefield.com
5-2021 - 4-2023
Digital Content Specialist at digital.com

Education

Bachelor of Arts - BA from University of the Philippines

More Information

Social Presence :

Prographics :

Exp : 5 Location : Philippines Job Level : Junior Designation : SEO Content Marketing Strategist at Boulder SEO Marketing
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Insights For Selling To Richelle

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richelle is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Richelle

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Richelle move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Richelle take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Richelle

Personality Compatibility


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