Rick Nardo

Judge
DISC Type : Dc

Sr Director, Innovation & Business Development at STERIS

Raleigh-Durham-Chapel Hill Area, United States

Overview

Rick is the Senior Director of Innovation and Business Development at STERIS, leveraging a diverse background from military service to medical products. An alumnus of MIT, he is an expert in the entire product lifecycle, from R&D and clinical trials to market launch, and holds professional certifications in M&A.

Personality Overview

Quality Focused

Features Driven

Fast But Wary

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

MedTech Innovation
Leads global innovation programs for surgical solutions at STERIS, focusing on technology development, business partnerships, and R&D.
STEM Mentorship
Passionate about developing talent, he serves as a mentor at MIT Hacking Medicine and coaches high school students with Thrive Scholars.
Lifecycle Management
Possesses deep expertise in the complete product journey, from initial design conceptualization and clinical trials to new product introduction.

Media Appearances

Rick has no verified media appearances

Work History

4-2024
Sr Director, Innovation & Business Development at STERIS
7-2023
Board of Advisors: Online MBA in Product Management at Case Western Reserve University
1-2020
Adjunct Professor at Lakeland Community College
9-2018 - 4-2024
Director, Innovation and Business Development - Surgical Solutions at STERIS
4-2016 - 9-2018
Manager, Global Technology and Business Development at STERIS

Education

2001 - 2003
MS from Massachusetts Institute of Technology
2001 - 2003
Masters; M.S from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 28 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Senior Designation : Sr Director, Innovation & Business Development at STERIS
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rick

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rick take some risk or not?

  • The risks don’t matter much to them.

You And Rick

Personality Compatibility


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