Ricki Parrott

Evaluator
DISC Type : Dcs

Director of Digital Sales at 100.7 The Bay

Sykesville, Maryland, United States

Overview

Ricki has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Ricki has no verified topics they care about

Media Appearances

Ricki has no verified media appearances

Work History

1-2023
Director of Digital Sales at 100.7 The Bay
1-2015
Marketing Director at Total Craftsmen Inc.
11-2021 - 1-2023
Account Executive at Planit
2-2018 - 11-2021
Multimedia Account Executive at 100.7 The Bay
8-2017 - 12-2017
Technical Recruiter/Sales Representative at Insight Global

Education

2010 - 2016
Bachelor of Fine Arts (B.F.A.) from Towson University
2010 - 2016
Bachelor’s Degree from Towson University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Sykesville, Maryland, United States Job Level : Mid-senior Designation : Director of Digital Sales at 100.7 The Bay
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Insights For Selling To Ricki

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricki is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ricki

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ricki move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ricki take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ricki

Personality Compatibility


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