Rikke Harbo Trikker

Evaluator
DISC Type : csd

Direktør | SVP | HR, Kommunikation, Brand & Stakeholder Relations at Andel

Copenhagen, Capital Region of Denmark, Denmark

Overview

Rikke Harbo Trikker is the Senior Vice President of HR, Communications, Brand & Stakeholder Relations at Andel. With a background from Aalborg University, she is a strategist focused on accelerating the green transition through brand activism and sustainable management. She has been a key figure in driving dialogue around renewable energy in Denmark.

She is a vocal advocate for ethical marketing and sustainability, expressing strong opinions against hyper-consumerism. Rikke believes the climate crisis requires more than just technical solutions, emphasizing the need for a deeper, human-centric approach to environmental responsibility and a change in collective mindset.

Unique fact: Rikke advocates for a "green spiritual awakening, " believing the climate debate focuses too much on technology and economics.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Green Transition
Drives Andel's mission to accelerate the green transition through brand activism and corporate strategy, with a focus on renewable energy projects.
Community Dialogue
Strongly believes that citizen involvement and co-ownership are critical for the success of renewable energy projects, leading campaigns to overcome local opposition.
Ethical Marketing
Critiques aggressive marketing and consumerism, advocating for a more responsible industry that does not exploit societal vulnerabilities for profit.

Media Appearances

Rikke has no verified media appearances

Work History

10-2025
Direktør | SVP | HR, Kommunikation, Brand & Stakeholder Relations at Andel
6-2023 - 10-2025
Kommunikationsdirektør, SVP Koncernkommunikation, Koncernbranding & Stakeholder Relations at Andel
10-2020 - 7-2023
Kommunikationsdirektør, VP Koncernkommunikation & Koncernbranding at Andel
11-2023
Board Member at Andel Energi
9-2021
Board Member at Clever

Education

2013 - 2014
Certificate in Business and Leadership from Henley Business School
2004 - 2007
Cand. Mag. from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Direktør | SVP | HR, Kommunikation, Brand & Stakeholder Relations at Andel
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Insights For Selling To Rikke Harbo

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rikke Harbo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rikke Harbo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rikke Harbo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rikke Harbo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rikke Harbo

Personality Compatibility


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