Riley Penn

Energizer
DISC Type : I

Founder & Operator (Exited) at Review Rocket

Australia

Overview

Riley is a serial entrepreneur with a track record of building, operating, and successfully exiting multiple businesses. His expertise spans sales, operations, and growth, with hands-on experience in creating SaaS solutions and service-based companies from the ground up.

Driven by a genuine passion for building, Riley thrives on creating solutions, fostering relationships, and tackling real-world problems. He is a self-taught operator who has mastered everything from client management to designing complex marketing funnels through hands-on research and perseverance.

Unique fact: Riley started his entrepreneurial journey by building a pressure washing business from scratch, handling everything from door-to-door sales to digital marketing.

Personality Overview

Believer

Enthusiastic

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Building Businesses
He has repeatedly built businesses from scratch, including a pressure washing service and a SaaS company, and managed them to a successful exit.
SaaS for SMBs
Founded and operated Review Rocket, a SaaS platform specifically designed to help local service businesses generate and manage customer reviews through automated workflows.
Go-to-Market Strategy
Has direct, founder-level experience owning the entire go-to-market motion, including sales, pricing, customer onboarding, and overall GTM strategy for new products.

Media Appearances

Riley has no verified media appearances

Work History

4-2025 - 1-2026
Founder & Operator (Exited) at Review Rocket
12-2024 - 3-2025
Business Development Manager at Pressure Plus
5-2023 - 11-2024
Business Owner at Pressure Plus Central Coast
5-2020 - 2-2022
Social Media Coordinator at Service Management Specialists

Education

Riley has no verified education history

More Information

Social Presence :

Prographics :

Exp : 4 Location : Australia Job Level : N/A Designation : Founder & Operator (Exited) at Review Rocket
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Insights For Selling To Riley

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Riley is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Riley

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Riley move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Riley take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Riley

Personality Compatibility


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