Rima Dutta in

Rima Dutta

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Senior Manager - Product GTM & Brand at MoEngage
📍 Bangalore Urban, Karnataka, India

Rima Dutta is a Senior Content Marketing Manager at MoEngage, where she shapes thought leadership on AI, customer engagement, and retention for the B2B SaaS space. A graduate of Calcutta University, her work focuses on audience strategy, market adoption, and go-to-market initiatives.

Outside of the marketing technology world, Rima is a collector of obscure historical facts and internet curiosities. She also shows a creative and analytical mindset by enjoying hypothetical case studies and thinking deeply about balancing agility with attention to detail.

Unique fact: Rima has a distinct hobby of collecting obscure historical facts and various internet curiosities.

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Experience
5 Years
Current Role
Senior Manager - Product GTM & Brand
Job Level
Middle
Location
Bangalore Urban, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rima cares about

AI in Marketing
Has recently authored multiple articles on the shift from predictive AI to autonomous AI decisioning engines for managing customer engagement and campaign orchestration.
B2B SaaS Messaging
In her social media posts, she critiques the generic and vague language common on B2B SaaS websites, advocating for clearer and more direct communication.
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Career

Work history

10-2025
Senior Manager - Product GTM & Brand
MoEngage
3-2025 - 10-2025
Marketing Manager
Recrew.ai
10-2023 - 2-2025
Brand & Communications Manager
Infilect
8-2022 - 10-2023
Product Marketer
Infilect
11-2020 - 8-2022
Marketing Executive
Nalashaa Solutions
In the press

Media appearances

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Education
2017 - 2020
Bachelor of science
Calcutta University, Kolkata
XII
DAV Public School Koylanagar
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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