Rio Vitale

Observer
DISC Type : ci

Travel Consultant at Wherever Tours

St Louis, Missouri, United States

Overview

Rio Vitale is the President of Ciao St Louis, a non-profit dedicated to Italian-American culture, and Cavalieri Films. He is an executive producer of documentaries, including the award-winning "Americas Last Little Italy. " His background includes business analysis at Wells Fargo and Apex Systems and an MBA from Fontbonne University.

Deeply passionate about his heritage, Rio preserves and promotes Italian-American culture through filmmaking, community leadership, and organizing cultural tours to Italy. He is also dedicated to telling the stories of underrepresented communities in St. Louis, such as the local Bosnian population and Black Vietnam veterans.

His recent film, "Brothers in Blood, " was recognized as a 2025 Better Angels/Lavine Fellow by the Library of Congress and Ken Burns.

Personality Overview

Assertive

Value Driven

Example Seeker

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Italian-American Heritage
He is the president of Ciao St Louis, produced the film "America's Last Little Italy, " and organizes tours to Sicily, showcasing his deep commitment to his cultural roots.
Documentary Filmmaking
As President of Cavalieri Films, he executive produces documentaries that explore cultural and historical narratives, with his work featured on Amazon Prime and recognized by national fellowships.
St. Louis Community
His films and nonprofit work focus on telling the stories of St. Louis neighborhoods and populations, including The Hill and the Bosnian community, demonstrating strong local pride.

Media Appearances

Rio has no verified media appearances

Work History

5-2024
Travel Consultant at Wherever Tours
1-2019
President at Cavalieri Films
11-2016 - 3-2024
President at Ciao St Louis
9-2015 - 12-2023
Semi Retired - Consultant at Apex Systems
8-2008 - 6-2014
AVP - Business Analyst at Wells Fargo

Education

2004 - 2006
MBA from Fontbonne University
1999 - 2001
BS from Webster University

More Information

Social Presence :

Prographics :

Exp : 16 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Travel Consultant at Wherever Tours
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Insights For Selling To Rio

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rio is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rio

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rio move?

  • They like to analyze well and then make their decisions.
  • Can Rio take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rio

Personality Compatibility


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