Rion Westfall, 7 figure Revenue Patterns Growth

Sharpshooter
DISC Type : DC

President - Founder at 537bd

Dallas-Fort Worth Metroplex, United States

Overview

Rion Westfall is the founder of 537bd, specializing in helping SMBs achieve 7-8 figure growth by hunting for revenue patterns. A former rocket engineer with a Chief Revenue Officer certification, he has founded nine companies and has extensive international business experience, having worked in over 15 countries.

Originally from Arizona and now based in the Dallas area, Rion is a father of four who comes from a multi-generational entrepreneurial family. He is a faith-based advisor to business owners and participates in community service initiatives like "Light The World, " which supports charitable giving.

Unique fact: Rions diverse career includes being a rocket engineer, an international consultant, and a gold mine owner.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Revenue Patterns
Author of "Own Your Revenue, " he focuses on hunting for underlying business patterns to unlock scalable growth, rather than simply improving processes.
SMB Scalability
His entire business model is built around helping small and mid-sized businesses overcome stagnation and scale to 7-8 figures, citing that 97% of SMBs fail.
Faith-Based Leadership
Identifies himself as a faith-based advisor to business owners, indicating that he integrates personal values and principles into his professional coaching.

Media Appearances

Rion Westfall's Business Insights and Founder of 537bd. Featured in YouTube

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Work History

3-2024
President - Founder at 537bd
3-2024
Revenue Generation at 537bd
10-2013
President & Owner at RAKL Industries
7-2022 - 5-2024
Global Business Development at Performance Associates International, Inc.
1-2018
Co-Owner/VP Development at Origin Resource Group Holdings

Education

BS from University of Arizona
Mechanical Engineering from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : President - Founder at 537bd
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Insights For Selling To Rion

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rion is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rion

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rion move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rion take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rion

Personality Compatibility


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