Aditi Utpat

Questioner
DISC Type : c

Career Coach at Self-employed

South Delhi, Delhi, India

Overview

Aditi is a commercial and strategic leader with 13 years of experience at Google, focusing on Go-to-Market strategy, brand safety, and data privacy across the APAC region. She holds an MBA from the Mudra Institute of Communications and is a certified Business Journalist with a background in writing.

As a career coach, Aditi helps mid-career professionals find clarity and purpose, emphasizing authentic networking and work-life balance. She often explores topics like the "mental load" on working parents and believes in building a career as a "constellation" of interests rather than a linear ladder.

Unique fact: Aditi recently undertook a "#100DaysofClarity" personal challenge, giving herself permission to pursue interests without a specific agenda or productivity pressure.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Career Coaching
Guides mid-career professionals on finding clarity, purpose, and confidence through her own coaching practice, focusing on their unique skills and bold next steps.
Brand & Data Safety
A core area of her recent expertise at Google, where she led brand safety initiatives across APAC and pioneered ads data privacy strategies in India.
Go-to-Market Strategy
Her work focuses on GTM leadership, identifying new opportunities, and shaping commercial direction for Google through major market shifts in the APAC region.

Media Appearances

Aditi has no verified media appearances

Work History

5-2025
Career Coach at Self-employed
8-2021
GTM | Brand Safety | APAC at Google
7-2021 - 5-2024
Lead, Ads Data Privacy, India at Google
11-2016 - 7-2021
Sales Manager, Online Startups at Google
4-2011 - 6-2011
Intern at UTV Motion Pictures

Education

2010 - 2012
MBA from Mudra Institute of Communications, Ahmedabad
10-2007 - 9-2008
Diploma from Times School of Journalism

More Information

Social Presence :

Prographics :

Exp : 10 Location : South Delhi, Delhi, India Job Level : N/A Designation : Career Coach at Self-employed
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Insights For Selling To Aditi

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aditi is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aditi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aditi move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aditi take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Aditi

Personality Compatibility


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