Rita California in

Rita California

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Head of Collections and Recoveries at BBVA en México
📍 Mexico

A seasoned financial leader at BBVA en México, currently serving as the Head of Collections and Recoveries. With an MBA from Tecnológico de Monterrey, they have an extensive background in financial planning and analysis and a strong focus on applying AI to improve business outcomes.

They were a finalist in BBVAs internal "Brainn Challenge" for a project that applied artificial intelligence to collections and recovery processes.

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Experience
7 Years
Current Role
Head of Collections and Recoveries
Job Level
Mid-senior
Location
Mexico
Personality Overview

How Rita shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rita cares about

AI in Collections
Actively exploring AI trends at conferences like Convecob and applying these concepts in internal competitions to innovate the collections and recovery process.
Continuous Learning
Demonstrates a commitment to professional development by pursuing certifications in AI and leadership from institutions like Tecnológico de Monterrey, MIT, and IPADE.
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Career

Work history

12-2023
Head of Collections and Recoveries
BBVA en México
7-2018 - 4-2024
Head of Financial Planning and Analysis
BBVA en México
Head of Expenses and Investment Projects
BBVA en México
Head of Financial Planning Retail Banking
BBVA en México
Head of Business Analysis - Consumer Finance
BBVA en México
In the press

Media appearances

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Education
2003 - 2005
Master of Business Administration - MBA
Tecnológico de Monterrey
1998 - 2002
Lic. Administración Financiera
Instituto Tecnológico y de Estudios Superiores de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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