Rita Lahlou

Editor
DISC Type : CS

Commercial Leader at Amazon

London, England, United Kingdom

Overview

Rita has no verified overview

Personality Overview

Fact-Driven

Self-Disciplined

Skeptic

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Rita has no verified topics they care about

Media Appearances

Rita has no verified media appearances

Work History

4-2019 - 7-2023
Commercial Leader at Amazon
3-2017 - 3-2019
Manager of Vendor Management & Business Development at Amazon
9-2015 - 2-2017
Senior Vendor Manager at Amazon
10-2014
Angel Investor / Co-chair and Board Member at HBS Alumni Angels of the UK
6-2012 - 9-2012
Entrepreneur in Residence (MBA intern) at Rocket Internet SE

Education

MBA from Harvard Business School
BBA from Al Akhawayn University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : N/A Designation : Commercial Leader at Amazon
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rita

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rita take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rita

Personality Compatibility


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