Rita Reznikova in

Rita Reznikova

Evaluator · DISC type DSC
Director, UX Content Strategy at Empower
📍 Watertown, Massachusetts, United States

Rita Reznikova is a full-stack content strategy leader, currently serving as the Director of UX Content Strategy at Empower. Her career spans over 15 years in tech, with leadership roles at companies like Instagram and Facebook. A Tufts University alumna, she is recognized for being articulate, passionate, and empowering.

Outside of her primary career, Rita gives back to her alma mater as a Visiting Lecturer, teaching courses on writing careers in the tech sector. She has a background in theatre, having worked as a dramaturgist for a Boston fringe theatre company, and has pursued creative writing courses.

Unique fact: Rita designed and teaches a university course at Tufts to help aspiring writers navigate careers in technology, inspired by the guidance she wished she had.

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Experience
17 Years
Current Role
Director, UX Content Strategy
Job Level
Mid-senior
Location
Watertown, Massachusetts, United States
Personality Overview

How Rita shows up

Fast But Analytical
Thorough Evaluator
Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Rita cares about

AI in Content
Her current role involves building an AI content infrastructure, and she teaches a university course on navigating writing careers in the age of AI.
UX Content Strategy
Leads the UX content strategy discipline at Empower and previously managed a content design team for core features at Instagram.
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Career

Work history

6-2024
Director, UX Content Strategy
Empower
2020
Founder & Principal Strategist
Marlena Marketing
1-2024 - 6-2024
Visiting Lecturer
Tufts University
2023 - 6-2024
Associate Director, Marketing
The Fletcher School at Tufts University
2022 - 2023
Manager, UX Content Design
Instagram
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
B.A.
Tufts University
Extension School
Harvard University
Creative Writing
GrubStreet
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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